Web conferencing Technology

Last week we talked about the buying terms related to web conferencing. This week, we’ll take a look at some of the technology terms you may hear when meeting virtually. If there are any terms I have missed, or that you’d like to discuss further, please let me know in the comments below!

Web Conferencing Technology


Application Programming Interface, a set of Web conferencing APIs provide protocols and tools to use for integration between the Web conferencing platform and other systems. APIs makes it easier to integrate as it provides all of the building blocks for doing so, like pairing “click to dial” phone connections with your Web conference (see “Audio Conference Controls” below).

Closed Captioning

Relay Conference Captioning is a unique service that provides live, real-time text streamed captions to hearing impaired participants through the Web conferencing service

Custom Content Services

Some providers offer additional services to make your content come alive through complex animation and video. Other custom content services may include general or more advanced branding, setup of pre-meeting registrations, editing of recorded meetings or even help with creation of your presentation for high-profile events such as Webinars.

Multi-language Support

Some web conferencing services allow you to conduct meetings in up to 10 languages. The most common languages are English, Spanish, French, German, Swedish, Portuguese, Japanese, Korean, Simplified Chinese and Traditional Chinese.

Plug-ins or Add-ins

An additional install that allows you to control web conferencing functionality from a Third-Party application such as Outlook or an Instant Messaging platform. Typically this integration is made possible through the developer’s use of APIs.

Practice Sessions

I know it seems like a no-brainer but “buyer beware.” Some service and pricing models allow you to run practice sessions “at no charge” prior to meeting time.

PSTN Audio

Public Switched Telephone Network, basically your typical phone connection. Currently this is the most common method for connecting audio on your Web conference as it leverages conferencing technology using the traditional phone system.

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