Paid online courses

paid search advertisingAre you currently running paid search advertising campaigns using Google AdWords and / or Bing Ads? Not getting good results? Want to improve your ad click-through and conversion rates? Then our Pay Per Click Advanced Course is for you.

Improve the Return on Investment of your paid search engine campaigns. Take your knowledge of pay per click marketing to the next level. Our Pay Per Click Advanced course will give you the information necessary to improve and maintain a successful campaign promoting your web site on the pay per click search engines and their network of partner sites. Unless you are already familiar with running pay per click campaigns, we recommend you first take our Pay-Per-Click Starter course.

Your tutor for PPC 101 is well-known industry expert Kalena Jordan, who holds both Bing Ads Accredited Professional and AdWords Qualified Professional status.

US $175 in Google AdWords & Bing Ads
Advertising Credits for every student!


Topics Studied During This Course:

Lesson 1 = An Overview of PPC Marketing
Lesson 2 = Pay Per Click Search Engines
Lesson 3 = Key Elements of a Successful PPC Campaign
Lesson 4 = Regional and Niche Market Targeting
Lesson 5 = Building Effective PPC Ads
Lesson 6 = Successful PPC Bidding Strategies
Lesson 7 = How to Create Killer Landing Pages
Lesson 8 = Click Fraud & Anti-Competitive Practices
Lesson 9 = Landing Page Testing
Lesson 10 = Monitoring and Tweaking Your Campaigns
Bonus Lesson! = Pay Per Click Tools and Software


Course Fee:

  • There is no separate fee to take this course. Your monthly member subscription of USD $99 provides you with access to ALL Search Engine College courses, including this one.

Course Format:

  • Online
  • Login to course area

Course Duration:

  • Self paced (no set class times)
  • Continual access to course materials via monthly subscription

Course Content:

  • 10 lessons
  • 10 interactive online review quizzes
  • 4 assignments
  • 1 interactive online exam


  • USD 75 AdWords Credit Voucher
  • USD 100 Bing Ads Credit Voucher

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