Click to Learn more

Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you.

First, we’ll need to define PPC and establish a basic understanding of how PPC advertising works. Let’s go!

What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software, ” our ad might show up in the very top spot on the Google results page.

What is PPC

Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

What is Google AdWords?

Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

You might also like

Click here to learn more about Perks!
Click here to learn more about Perks!
Click here to learn more about the Inductor Glass Blaster
Click here to learn more about the Inductor Glass Blaster
Click to learn more about Paramount Roofing services.
Click to learn more about Paramount Roofing services.
Laugh & Learn Fisher-Price Laugh & Learn Click 'n Learn Remote
Toy (Laugh & Learn)
  • Fun responses help baby understand cause and effect
  • Like a real remote control inspiring early role play
  • Baby can learn about numbers, opposites, colors, greetings and first words
  • Promote development of fine motor skills
  • Baby will love learning with their very own remote
3 Bees and Me Fun Bath Toys for Boys and Girls - Boats and Planes for Toddlers and Older Kids
Toy (3 Bees and Me)
  • BEST VALUE - Why pay extra for individual toys when you can get this popular 4-toys-in-1 collection from 3 Bees and Me? Two planes and two boats mean more fun for...
  • MAKES A GREAT GIFT - This toy set is a great gift for boys and girls of all ages - babies over 18 months, toddlers, pre school age kids, kindergarten and older children...
  • SAFE FOR KIDS AND THE ENVIRONMENT - It s made of high quality, non-toxic, environmentally friendly materials that are built to last. Each toy is eco-friendly, certified...
  • GIFT WRAP AVAILABLE - Want to send this popular toy 4 pack as a present to some lucky boy or girl? Gift wrapping is available with just a click of your mouse.
  • SATISFACTION GUARANTEED Order today and it is 100% RISK- FREE. If you or the child aren t 100% Satisfied with your 3 Bees & Me toy simply return the product...
V Tech VTech KidiBeats Kids Drum Set
Toy (V Tech)
  • Kids learning toy has three drum pads and cymbal each with its own unique sound for sensory development
  • Toddlers can play along to 9 melodies in styles including rock, dance and pop; music toy teaches letters, numbers, and music
  • Kids drum set has 4 modes of play: Free Play, Letters, Numbers, and Follow-Along; each drum features a unique LED light
  • Educational kids toy includes two drumsticks; allow your child to feel like a real drummer
  • Kids drums are intended for toddlers aged 2 to 5 years old; 3 AA batteries are included for demo, use new batteries for regular use
Hasbro Connect 4 Game
Toy (Hasbro)
  • Enter your model number
  • Above to make sure this fits
  • Classic Connect 4 game is disc-dropping fun
  • Choose yellow or red discs
  • When you get 4 discs in a row you win
  • Includes grid, 2 legs, slider bar, 21 red discs, 21 yellow discs and instructions
Enfagrow Enfamil Enfagrow Natural Milk Powder, 24 Oz
Health and Beauty (Enfagrow)
  • For toddlers 1-3 years ; Has DHA many experts recommend
  • Balanced nutrition - 22 nutrients for healthy growth
  • Natural Defense Dual Prebiotics blend designed to help support digestive health
  • Vitamin D and Calcium to help build strong bones and teeth
  • Available in delicious Natural Milk and Vanilla flavors
Help Now! Advocacy Center: Click to Learn More About Us.
Help Now! Advocacy Center: Click to Learn More About Us.


Need popup window displaying product details when user clicks "learn more"

It only tells the other person if you delete a message from them or something like that

Copyright © . All Rights Reserved