Online Learning Lynda
Photo: Brant Ward / The Chronicle
Employees enjoy great downtown views and comfortable meeting sites at Linkedin Thursday November 20, 2014. A tour of the San Francisco offices of Linkedin on Howard Street.
Photo: Brant Ward / The Chronicle
LinkedIn, the professional networking site, is branching out yet again.
It is the biggest acquisition by LinkedIn in its 12-year history as it continues to expand beyond its core social network.
In the past, the Mountain View company has said that users visit its site most often to update their resume when they are looking for a new job. The company earns most of its revenue from subscriptions to its premium services and advertising on its site, generating $2.2 billion in sales last year.
But the company has labored to become more than just an online repository for resume and job histories. For instance, in 2012, LinkedIn began soliciting influential business personalities like Richard Branson, founder of the Virgin Group, to write original content.
The company hired Dan Roth, a former editor at Fortune magazine, to be LinkedIn’s executive editor. Last year, it introduced blogging capabilities for LinkedIn’s users, essentially becoming an original content platform.
And two years ago, the company bought Pulse, the maker of a newsreader app, for $90 million.
LinkedIn binds all those services into what it calls the economic graph, where users can connect to both new professional opportunities and the skills needed to take advantage of them.
But e-learning and professional development services is a new category for the company, and LinkedIn hopes it will be another way it can lure users back to its site every week or even every day.
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