Developing Training courses

Identifying your learning outcomes isn’t just critical to what you are trying to teach, they also act as bait when you market your training. Your prospective audience will want to know what’s in it for them (we all do), so your intended outcomes need to include action words that grab a readers attention and effectively sell the benefits of your training course.

The easiest way to do this is to type “how to xzy” into Google, where xyz is your chosen topic. So let’s say you decided to develop some training around Kayaking. You would type “how to kayak” into Google and then scroll to the bottom of the first page, where you see this:

The suggested searches related to this topic are perfect for developing learning outcomes, choose no more than 4-5 and then add some action words to make them sexy using a copywriting formula.

• What everyone should know about paddling a kayak

• The only guide to whitewater kayaking you will ever need

• The secret to rolling a kayak the professionals don’t want to share

By plugging your learning outcome into an attention grabbing formula, you instantly make your training course more appealing to your prospective audience.

How to test a topic

Testing is highly over-discussed, but woefully under-performed. Some basic testing early on will save you a stack of time in development later. The trick to testing is to be very calculated in what you test, this doesn’t need to be overly technical, but the only variable should be your topic (along with your intended learning outcomes).